This year’s National Cupcake Week (17-23 September), organised by British Baker, has helped increase the number of packs of cupcakes sold in the month by more than 6%.The latest statistics from Kantar Worldpanel revealed that in the four-week period to 30 September 2012, more than 2.14 million packs of cupcakes were purchased, a year-on-year (YOY) growth of 133,000 compared to the same four-week period last year (w/e 2 October 2011).Supermarket in-store bakeries (ISBs) saw the largest growth in cupcake sales, totalling £232,000 during the four weeks, which is a more than 150% increase on 2011 when cupcake sales amounted to £91,000.The number of packs of cupcakes sold at ISBs saw a staggering 266% rise from 56,000 last year to 205,000 two months ago.Craft bakeries experienced a 91.5% growth YOY in the number of packs of cupcakes sold, rising from 413,000 to 791,000, and more than doubled sales to £506,000.Martyn Leek, editor of British Baker, said: “It’s clear the cupcake trend is one that still appeals to customers, and bakers who took advantage of the opportunity to raise the profile of their product offering during NCW would have clearly seen the financial benefits.“Not only has this awareness week helped bakers up and down the country, it has benefited NCW’s partner charity CLIC Sargent – a worthwhile cause, I’m sure you will agree.”Through the sale of cupcake pin badges, as well as a percentage of cupcake profits being donated to the cause, more than £1,400 was raised this year during NCW for CLIC Sargent, which helps support children suffering from cancer and their families.
Read also :Football: Twitter reacts to Eden Hazard’s wondergoal against LiverpoolHazard turns on the magic as Chelsea edge out Liverpool AdvertisementDefending Spanish champions FC Barcelona slumped to a a 2-1 loss to lowly Leganes yesterday courtesy of goals from Nabil El Zhar and Oscar Rodriguez in the second half. This loss came as a shock to the entire footballing world but this was not the first time that Leganes had shocked one of the ‘big boys’ of La Liga.Phillipe Coutinho gave Barcelona the lead in the 12th minute with an attempt deserving of a Puskas nomination, a venomous volley that flew right into the bottom corner of the Leganes goal. Barcelona dominated the first half after a demoralised Leganes tried to keep them at bay, creating several opportunities but failing to convert them into goals.The second half saw something almost entirely different as Leganes took it to Barcelona and scored twice in two minutes to take the lead. The first was a point blank header from Nabil El Zhar in the 52nd minute that levelled the game up, followed by a powerful strike by Real Madrid loanee Oscar Rodriguez in the 53rd minute that gave Leganes the victory.Despite having 78% possession, it was Leganes that had more shots and shots on target in the match, while the only other stat where Barca were ahead was offsides, with 5 compared to Leganes’ 1. It just wasn’t meant to be for the Catalans.Watch match highlights here : Advertisement