YMCA launches national integrated homeless appeal

first_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. YMCA launches national integrated homeless appeal Tagged with: Individual giving AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis  19 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 1 April 2009 | News Homeless charity, YMCA England is launching an integrated direct marketing appeal that aims to raise over £40k in donations to get vulnerable homeless young people off the streets and into the safety of a YMCA hostel.Developed by charity fundraising specialists, DMS, the national retention and acquisition direct mail campaign launched this week, to be followed up by a test post-mailer email to the acquisition segment. Ambient media in the form of life-size silhouette cut-out boards representing homeless young people will launch in London next week, alongside a photo shoot, organised by the YMCA’s in-house PR team to raise brand awareness.Kirsty Lincoln, Senior Direct Marketing Officer at YMCA England says, “Every year thousands of young people find themselves homeless in England, this campaign aims to raise awareness and funds to get these young people into the safety and warmth of a YMCA. £15 is all it costs to provide a hot meal and one night’s emergency accommodation”The direct mail campaign asks donors to send back a personal gift card, with a message to a young person along with their donation. The gift cards will then be placed in a room at a YMCA hostel for a young person to read on their arrival.Mark Collins, YMCA’s Account Director at DMS, notes, “This is an exciting fully integrated campaign, using email and ambient media for the first time for the YMCA. We hope to continue this integrated approach with other YMCA campaigns in the future.”-Ends-Gemma Dentitha: 1 sekforde street, london, ec1r 0be | dl: 01707 336379 | m: 07852 453 175 | e: [email protected] | w: upfrontbd.com | LinkedIn: www.linkedin.com/in/gemmadentithlast_img read more