Google Analytics is a free web analytics tool, and the implementation process is very simple. Sign up for an Google account, get a JS tracking code, add to the site, and start getting Web data. The tracking code works, the Porfile is in normal condition, and the report is full of data. All OK! Successful implementation! Are you doing Google Analytics like this? From the point of view of the tool, this is a complete process of implementation. But from the point of view of website analysis, this is a very rough implementation process. This can cause a lot of problems. For example: report content is confused, lack of personalized data, accuracy can not be guaranteed, and so on. These problems will cause a lot of difficulties for future analysis. So, how do you implement Google Analytics on your web site? From the point of view of web analytics, a full Google Analytics implementation should contain seven steps. These seven steps are in strict order and are indispensable.
above, this diagram describes the names and sequences of the seven steps. The following will introduce each step of the content and reasons.
the first step is to define the requirements and objectives of the website
The goal of the
site is the reason for the existence of a web site that can be found in the profit model of the site. Which behavior ultimately adds to the profitability of the website, which is the goal of the web site and the ultimate goal of our website analysis. In the first step we need to define this goal, because all the code implementation behind us should be closely focused on this goal. All of the data related to this goal need to be tracked.
second step, detailed understanding of the site structure,
What is the structure of the
web site? This information is important for tracking code implementation and later reporting configurations. Just as someone introduced you to a girlfriend, you should know her before you meet. What face? Big eyes or small eyes? Long hair or short hair? How tall is it? What’s the weight? What are the hobbies? What about personality? And so on?. If you don’t know enough about it, the chances of success are low. The implementation of Google Analytics is the same, the more clear you understand the structure of the website, the easier it is to configure the report later.
third steps to design personalized tracking code
understands the goals and structures of the web site, and we can design personalized tracking code according to the specific requirements. Personalized tracking code here refers to custom tracking code, in addition to the GATC at the bottom of the page, such as: virtual pages, event tracking, custom variables, and so on. Follow closely the principles of the site’s goals, identify all relevant content, processes, behaviors, and so on, and then design custom tracing code for this section individually.
fourth steps, mark all >