11
Jul
2017

Why did the user experience fail

The failure of the

user experience is due to the lack of effective integration of business objectives with real usefulness, often as a result of poor project management or inaccurate goal setting. In the process of the user experience from the concept prototype to the final realization, business objectives will gradually fade, resulting in the final design results can not achieve the initial operating objectives. The income of some e-commerce sites mainly depends on the ease of starting transactions and completing transactions. If the site’s action calls for a purchase button, one is difficult to design, or the transaction is difficult to complete, the sites fail. Such sites are not built for use. Perhaps the marketing manager liked the fancy drawing design and convinced the whole team, but eventually the technical team couldn’t do that because HTML’s Web Design couldn’t be as effective as PhotoShop. As a result, it is impossible to provide the user with the right experience to accomplish what needs to be done. The problem may lie in the organization: executive team members may not understand or realize that they may or may not care about the basic business strategy, so the business strategy is compromised because of the poor implementation. The sales team may promise to bring a lot of value to the customer, but it is impractical because they do not fully understand its complexity or its impact on the work plan. The development team may be located in different time zones. For example, many electronic services companies now outsource their business to development teams other than the company. So, if the whole team is culturally inconsistent, there will be potential risks in implementation. Change teams may fail: end users may not want to change their behavior to use the company’s system. Another reason may be that the work team is different: Outsourcing task development or design team members may not be skilled enough to make customer experience difficult to obtain and manage. In addition, it may be difficult to adhere to uniform brand, utility and usability standards throughout.

management of cross disciplinary teams is very difficult, which may affect the quality of user experience. Problems such as lack of understanding or lack of awareness among teams may lead to difficulty in communicating and thereby affecting the quality of user experience. For example, many teams outside the design field may not be able to clearly understand the design process. Marketing or sales teams often don’t understand or even understand the design and architecture of the experience. Therefore, if the work schedule is not enough time, the design team will be regarded as a bottleneck, which is unfair. As a result, the design process may be unreasonably accelerated, leading to a reduction in user experience submission value. In addition, if the requirements of product management technology is not complete or high one at a given time requirements design reflects the characteristics of too much, but when the time expires and refused to give technical team may also be regarded as the bottleneck. If the company will be "customer relationship" as the center of organization of the work of the team to break the barriers to communication among the team of each team knowledge sharing and creating a cross functional team to create a cultural atmosphere of mutual respect, to solve the above problems.

The failure of the

user experience may also be due to

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