children’s market is a potential market, with the implementation of the one-child policy, parents are regarded as the only child of a pearl in the palm, the children want to buy the doll can meet the desire. So open a simulation doll doll shop is definitely a good choice!
a child I made in accordance with the appearance of "simulation simulation doll dolls" launched to the market in 2005 in Guangzhou, immediately sought after by. Many large cities are also eyeing the business opportunities. The dolls and doll Bobbi, it is more personalized, because it is the copy of "master" the way the production, the main consumption for 1 to 14 year old children, the main products are divided into two dimensions: one is a half to 2 years of age "baby mabao" ruler inch 20 inch; second is 3 – 12 years of age, the "baby mabao", the size of 23 inches, the retail price of 1280 yuan and 1380 yuan.
"simulation dolls" is not complicated. The facial and physical characteristics of small customers "with a digital camera shot down, according to the requirements of customers to design and manufacture of clothing, accessories, solutions and products commonly used combination scheme to make good parts, to allow customers to" adopt ". Simulation doll is tailored to the body, can only be sold once. However, the simulation doll, as well as his master, will produce a series of consumption, such as a variety of popular clothing, supplies, small furniture, vehicles, etc.. Each simulation doll will generally have more than 10 years of playing with. Therefore, in order to obtain a steady stream of consumer returns, professional quality and service with a family of vital importance. For example, regular telephone visits; timely to provide a number of game programs; the implementation of preferential policies for repeat customers, such as the purchase of children’s clothing accessories, VIP VIP card, etc..
store locationThe high-end positioning
"mabao", must be decided by the image store launch, so the store location is very important. For example, Guangzhou’s "mabao home" can choose at the junction of the old city north of Yuexiu District, adjacent to the Yuexiu Park, many visitors and children’s activity center, while the new city senior commercial buildings, senior white-collar workers gathered in this old city; on the other side of the local residents is more affluent. Opening soon attracted a large number of target consumer groups, to prove the location of the impact of the speed of information dissemination.