shop to make money, which is not unusual, in the minds of countless investors, the shop is to make money. However, how to continue to make money for a long time, which has become a pursuit of many people, how to achieve, naturally need to grasp some skills. So, how do you keep your glasses store to make money?
when we join or own businesses to open a shop, naturally want to shop can continue to profit, business Everfount, but customers can not without any cause or reason to consume your store, and become a long-term customer, so it needs you, what you do, then, how to make your shop sustained profitability?
a, establish brand awareness
joined the big brand glasses shop, this step will be a lot of worry, but if self-employed, it must work hard in this area, set up the brand promotion importance in concept, brand promotion is a protracted war, need to hold on for a long time, the only brand to do, as you shop the number of people, will have more and more customers.
Two, pay attention to the design of
name and advertising language
is an attractive, friendly advertising is very important to attract customers, do it from the name and advertising language can attract people, let the customer feel that this shop grades, grade.
three, increase publicity investment
the appropriate use of outdoor media such as newspaper or TV or issued some promotional materials, some of the promotional information, product information, and special service of information transfer in the past, especially in the shop selling season, more should be done to attract consumers.
four, improve the overall quality and ability of
glasses shop is divided into two categories, one is the optometry personnel, they must have good professional skills, but also have certain marketing ability, because in the process of optometry, between them and the customer communication is of great importance to cultivate customer loyalty. The second category is the sales staff, and their direct customer contact and communication, is to promote the key to clinch a deal, which requires sales staff not only to be able to play more to learn how fickle.
five, to provide some publications to facilitate customer reading
put some newly published magazine, is interesting for the glasses store, because this time in optometry, the customer is usually in idle waiting, so you can send them boring waiting time, increase customer experience.
six, in store