Tagged: 上海夜生活

11
Jan
2020

Firms tailor marketing pitches to immigrants

first_img“You can reach any community, any population, any small target group with the right expertise, the right media resources,” said Givi Topchishvili, chief executive of New York-based Global Advertising Strategies, which helps develop niche ethnic markets for Lufthansa and other corporate clients. By working with advertising consultants who understand a group’s unique values and spending habits, he said, firms aim to deliver a relevant message at the right time, in the right place, in the right language. “You can be effective not only with larger communities, like the Latino community,” he said. “You can reach the Polish community in Chicago or the Greeks in New York.” Ten years ago, advertisers did target broad groups like Hispanics or Asians, said Greg Anthony, senior vice president of Alloy Access, the multicultural division of the marketing firm Alloy Inc. But today’s clients want to go deeper, beyond such broad descriptions, and reach the more than 35 million foreign-born residents in the U.S. who hail from more than 400 countries, according to the U.S. Census. MoneyGram International Inc., a company that allows customers to wire money around the world, used International Women’s Day on March 8 to reach out to Russians, Armenians, and other immigrants from countries that celebrate the blend of Valentine’s Day and Mother’s Day. Ethnic radio programs and newspapers from New York to San Francisco carried ads wishing listeners a happy Women’s Day. And on March 8, Moneygram representatives fanned out into neighborhoods handing out carnations, a flower symbolizing admiration and devotion in those cultures, and discussing the company’s products in relevant languages. Lufthansa tried ethnicity-specific advertising in the United States to promote its online booking system, weflyhome.com, which was created with immigrants in mind.160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! SAN FRANCISCO – A singer croons in Farsi while musicians strum their instruments before an audience of families gathered in a park for an Iranian holiday feast. A banner looms over the crowd wishing them all a happy Norooz – the Persian New Year – from Lufthansa, the German airline. Such scenes are becoming part of the marketing landscape as global companies look beyond Cinco de Mayo and Chinese New Year in their efforts to reach immigrant consumers that might miss a more mainstream message. Just as Norooz offers firms a window into an untapped community, so too does the Muslim holy month of Ramadan; or Malanka, when Ukrainians celebrate the coming of spring. last_img read more

18
Dec
2019

Grooming the future of tourism

first_imgCouncillor Willie van der Schyf addresses the graduating interns at the ceremony. The proud graduates received a certificate from Councillor Van der Schyf and Monique Griffith of the City of Johannesburg.(Images: Cadine Pillay) MEDIA CONTACTS • Lucky Sindane   Liaison officer,   Department of Economic Development   +27 76 862 4377 RELATED ARTICLES • Leading SA’s youth out of poverty • Education rights affirmed • Taking ballet to township kids • Inner city kids learn about film • Safeguarding our future leaders • New uniforms for needy pupilsCadine PillayThe City of Johannesburg’s (CoJ) economic development department has wrapped up its pilot tourism internship programme with pleasing results.Proud interns graduated from the programme at a ceremony held in Newtown on 15 March, receiving certificates to mark their efforts.The tourism internship programme was launched in August 2012 by councillor Ruby Mathang, a member of the Mayoral Committee for Economic Development. The programme was aimed at pupils who only had a matric qualification, as well as unemployed graduates, and proved so successful that it will be implemented again with Cathseta – the Culture, Arts, Tourism, Hospitality and Sport Sector Education and Training Authority.The programme gave young people the opportunity to gain valuable work experience across a broad range of service providers in the tourism industry. These included hotels, guest houses, museums and tourist attractions. Of 146 starters, 109 candidates graduated from this internship.Offering young people work experience “I am extremely proud to say that we have received wonderful and positive feedback and reports from the tourism product owners, about the candidates’ work ethics and eagerness to learn,” said Monique Griffith, director of sector support at the city’s Department of Economic Development.As a result of their outstanding performance, some of the students received job offers from the establishments which hosted them. Some are upmarket and others cater for the everyday patron.These included Radisson Blue Hotel Sandton, Radisson Blue Hotel Gautrain, Booysens Hotel, Culinary Passion School Hospitality, Vaal Nests Boutique Hotel, The Elegant Lodge, Hospitality Ambassadors, Maropeng Visitor Centre and Hotel, City Lodge Group, Kwa Eden Accommodation and Conferencing, Riviera on the Vaal Hotel and Spa, Adler Museum of Medicine at Wits University, Department of Economic Development, Department of Community Development and Joburg Tourism Company.Mathang said there are a number of other programmes designed by CoJ and aimed at empowering young people – they include the youth entrepreneurship strategy and the skills development strategy as well as programmes such as the Recognition of Prior Learning programme, which has certified over 2 000 competent individuals and placed over 200 of them in the construction sector in the past three years, and the Leago Work Placement Programme, which aims to train 1 000 individuals and place over 500 young employees in the construction, ICT, media and communications and services sectors.Tackling youth unemployment with tourismYouth unemployment is a challenge not only in Johannesburg but in South Africa. In 2011, President Jacob Zuma set a target of 5-million jobs to be created by 2012. Last year only 80 000 new jobs were created.Figures from 2012 show that tourism supports one in every 12 jobs in South Africa, and domestic tourism contributed R20-billion (US$2.2-billion) to the national economy last year, which makes tourism a lucrative industry for young people to get into.More than five-million domestic trips were recorded in South Africa in the first quarter of 2012, injecting R5.2-billion ($564-million) to the economy. This is over R600-million ($65-million), or 13%, more than last year’s economic contribution over the same period.“As a regional economic hub and centre for business, Joburg plays a critical role in attracting business, retail and sports tourism – there lie your opportunities. The future of our country is in this room,” said Councillor Willie van der Schyf who addressed the interns before awarding their certificates.Van der Schyf went on to say that the role of city management was to dually support the interns and the industry by paying a monthly stipend to allow them to accumulate work experience whilst increasing their employability.He added, “Although the CoJ programme has ended, this does not mean the end for the 109 candidates who completed their internships. Cathseta will be taking on our interns and continuing with them by providing additional learnerships and internship opportunities.“last_img read more

18
Dec
2019

Jeff Duling, May 21

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Right now we are sidedressing corn around McComb because it is just not fit to plant around Putnam County yet. It is cold and wet. The top inch is dry but underneath it is cold and wet in that heavy Paulding clay. There are some people doing tillage trying to fluff it up.I still have 16 acres of corn to plant and 150 acres of beans in the same neighborhood that is just not ready. We’re going to wait even though there is a chance of rain every day next week. It looks like there is going to be some replanting for some of the guys who planted on Mother’s Day and it looks like we are going to have to replant a 40-acre soybean test plot I custom planted. We have excellent corn stands, though. They are beautiful.We have one field that was no-tilled into radishes and there are slug problems there so I am going to be spraying that — probably 25 acres of the 45-acre field. The slugs are small yet but they can destroy a field pretty fast.There are few guys who sprayed some fungicide on their wheat but I just was not seeing the disease pressure out there. I think I am going to wait and spray Prosaro for head scab, maybe late next week, depending on the rain. I have an early variety coming into head now.The first cutting of hay is going down now. And it looks like most of the tomato guys in the area are getting finished up with planting. I would guess they are 80% done. Most of the corn is planted but I would only say half the beans or so are planted in Putnam County. Hancock County and Van Wert County look like they are a little further ahead.This looks like a year where you need a rain gauge in every field.last_img read more

15
Dec
2019

GitHub Open Sources Atom, The Text Editor Beginners Can Use

first_imgGitHub’s fledgling text editor is going open source. Atom is a hackable text editor for developers, designed to compete with the likes of Vim and Emacs. But unlike the latter two, Atom was only partially open source when released in February, a caveat that irked the community, to some degree. See also: GitHub’s New Atom Text Editor Is Open Source, Sort Of, Though Not ReallyChris Kelly, GitHub’s developer relations lead, said community feedback did play a role in bringing Atom to open source. “When we first released in private beta, we wanted to get feedback from the community, but we still wanted to leave our options open,” Kelly said. “In the end, we decided that open source was the best way to help it thrive and grow.”A Text Editor For BeginnersEven if you’re not a developer, you’ve probably used a text editor before. On Windows, there’s Notepad; on Mac there’s TextEdit. Developers will sometimes use these default apps as easy windows for writing code, but more often than not, they’ll use developer-specific text editors to shortcut common coding tasks. Sometimes, like with Vim, the text editor has a specific language (Vimscript) that you use to customize the editor and set up the shortcuts that work for you. Now anyone can download Atom as easily as they could any other text editor. The real question is whether they will, if they already have a preference.Up And AtomIt’d be difficult to compete with something as popular and well-loved as Vim. Instead, it’s designed to snag beginners early and convince them to stick around. It contains a GUI (Graphical User Interface) as well as a command line option, for starters. For many, GitHub is increasingly used as an introduction to the development world. Ideally, according to Atom team developer Nathan Sobo, Atom could similarly be an introduction to text editing. “Since Vim and Emacs both have their own language, beginners have to learn to program and learn the interface at the same time,” Sobo said. “We wanted to make an intuitive tool, one that’s easy to pick up, but one that you don’t outgrow once you learn more and demand more from it.” Since most text editors are pretty old (Emacs dates to the ’70s), they sometimes don’t include the features users have grown accustomed to. For instance, Nano, my Linux editor of choice, doesn’t even respond to a mouse—just arrow keys. Atom is designed to be far more approachable, to say the least.For example, even novice developers likely already know Atom’s native language: JavaScript. “Beginners are already learning to use JavaScript in the Web browser, and now we’re demonstrating to them how you can code a desktop application using the same language,” Kelly said. “It’s really exciting for a new developer to see the results right in front of them.”Now that Atom is open source, it’s easy to see how it might appeal to beginners weighing the options between it and more complicated editors. And, as these amateur developers improve, they can also contribute to the Atom community. “Our goal with Atom is to keep it free and open source so the community can grow with it,” Kelly said. “It’s a complimentary product to the main mission of GitHub—to get people collaborating.” Related Posts Why Your Company’s Tech Transformation Starts W… How AI is Learning to Play with Words Leveraging Big Data that Data Websites Should T…center_img lauren orsini These Mistakes Can Derail a Legacy Software Con… Tags:#Atom#Emacs#GitHub#Open Source#Tech for Beginners#Vim last_img read more

29
Nov
2019

Chung limps out of Aussie Open but has eyes fixed on future

first_imgDon’t miss out on the latest news and information. LATEST STORIES To put in perspective how fast his rise has been, at this time last year, Chung was ranked outside the top 100 and barely made the cut-off for the main draw at the Australian Open.He was also the youngest man to reach a Grand Slam semifinal since Marin Cilic at the Australian Open in 2010, and he was aiming to be the youngest major finalist since Juan Martin del Potro won the title at the 2009 U.S. Open.“I think (I have) a lot of confidence,” he said. “I played lots of good players in last two weeks. I can play, like, more comfortable on the court with the great players like Roger. I think I can play better next time.”Federer also believes Chung’s future is bright, though he’s hesitant to make predictions given what he experienced when he rose through the ranks, being labeled a future No. 1 and multiple Grand Slam winner at a young age.“In a way it’s funny and cool, but it’s not so cool in hindsight,” he said. “Afterward, anything you achieve is normal. I find it disappointing. Getting to No. 1, winning Grand Slams, winning Masters 1000s, it ain’t normal. It’s extraordinary.”ADVERTISEMENT Slow and steady hope for near-extinct Bangladesh tortoises NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers South Korea’s Hyeon Chung receives treatment from a trainer during his semifinal against Switzerland’s Roger Federer at the Australian Open tennis championships in Melbourne, Australia, Friday, Jan. 26, 2018. (AP Photo/Andy Brownbill)MELBOURNE, Australia — Hyeon Chung may have limped out of this year’s Australian Open, but his upbeat mood made clear he firmly believes he’ll be a contender at another major very soon.Chung had a devastating end to his unexpected run at Melbourne Park, forced to retire from his semifinal against Roger Federer on Friday night with blisters on his feet that were so painful, he said afterward he could no longer walk.ADVERTISEMENT Trending Articles PLAY LIST 00:50Trending Articles01:35U.S. urges Japan, South Korea to share intel00:50Trending Articles01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City But the 19-time major winner is highly impressed by Chung’s remarkable speed and court coverage, saying he reminds him of his rival, Djokovic. However, he noted that Chung’s game, which features clay-court style sliding on hardcourts, could take a toll.“The question is with that kind of a game, you just got to take care of your body, also the schedule,” Federer said.He also believes Chung showed his great mental strength in the way he dealt with his injury in their match.“Today I’m sure he was having a lot of pain with his feet,” he said. “And you couldn’t tell almost. I like that about the idea of hiding any problems from the opponent. That was very impressive, to be honest.”Chung’s ranking is set to rise into the top 30 next week, just a couple spots below another of his idols, Kei Nishikori of Japan, a former U.S. Open finalist. If Chung continues on this path, he could soon be Asia’s top-ranked player, another milestone in his young career.“I enjoyed two weeks so far, on court and off court,” he said. “I’m just really happy.” Wozniacki, Halep both hoping 3rd time is lucky in final Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH 2 ‘newbie’ drug pushers fall in Lucena sting View comments Read Next Kammuri turning to super typhoon less likely but possible — Pagasa MOST READ Brace for potentially devastating typhoon approaching PH – NDRRMC John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding But the 21-year-old Chung is already looking at the big picture and just how impressive his achievement in Melbourne has been. He upset No. 4-seed Alexander Zverev and six-time champion Novak Djokovic en route to becoming the first Korean tennis player, male or female, to reach the semifinals of a major.Now, less than a month into the new year, he’s going to have to re-evaluate his goals.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutout“I think I already make few goals, because in Korea, like, I make highest ranking in Korea, highest result in Grand Slam,” he said. “I made two goals.“Next goal is I want to finish the season without injury. I have to (have) a good recovery.” Typhoon Kammuri accelerates, gains strength en route to PHlast_img read more

27
Nov
2019

Kevin Durant to miss two more games for Warriors in Western Conference finals

first_imgHouston Rockets’ James Harden, left, and Golden State Warriors’ Kevin Durant (35) react to a referee’s call during the second half of Game 5 of a second-round NBA basketball playoff series Wednesday, May 8, 2019, in Oakland, Calif. (AP Photo/Ben Margot)OAKLAND, California — Warriors star Kevin Durant will miss the upcoming Games 3 and 4 of the Western Conference finals in Portland as he continues to recover from a strained right calf, and the timing of his next examination by doctors likely means he would not return until the NBA Finals if Golden State advances.Durant was re-evaluated Thursday before Golden State’s 114-111 Game 2 win in of the best-of-seven series with the Trail Blazers that put the Warriors up 2-0. Durant is not ready for on-court work — a necessary step before the two-time reigning NBA Finals MVP can return to game action. He will be re-examined in another week.ADVERTISEMENT The Warriors said Durant “has shown good progress since beginning his rehabilitation program one week ago. At this point, Durant is not ready to advance to on-court work.”“There’s no mental adjustment, you just play. You go out there with what you have,” coach Steve Kerr said. “This is our third game, 3 ½ games really, without him. We’re just trying to hold down the fort. Hopefully he continues to progress. And he has made progress but it’s a little more serious than we thought at the very beginning, so we’ll see how it all goes. He’s in there all day long getting treatment. Hopefully he’ll be back at some point.”FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logisticsDurant’s 34.2 points per game lead all postseason scorers. He strained his right calf during the third quarter of Game 5 of the conference semifinals against the Rockets last Wednesday and didn’t travel to Houston for the Warriors’ Game 6 clincher. He then sat out Game 1 against Portland on Tuesday and again Thursday as Stephen Curry took on a greater scoring load.“He’s handled it great. He’s vocal. Still being a leader. Staying in all of our ears. Vocal during film,” said Quinn Cook, a reserve Warriors guard and close friend of Durant. “I know he’s been putting in extra work. I know he’s excited to get back. We can’t wait to have him back.” Ethel Booba twits Mocha over 2 toilets in one cubicle at SEA Games venue ‘Rebel attack’ no cause for concern-PNP, AFP DA eyes importing ‘galunggong’ anew PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss LATEST STORIES Naomi Osaka into Rome quarters, wraps up French Open top seeding Catholic schools seek legislated pay hike, too MOST READcenter_img Sports Related Videospowered by AdSparcRead Next Cayetano: Senate, Drilon to be blamed for SEA Games mess Private companies step in to help SEA Games hosting Two-day strike in Bicol fails to cripple transport Andrew Bogut has started in Durant’s place the past three games.“With him on the court, there’s just another great offensive player, and so when you put him out there with Steph and Klay (Thompson), it’s really challenging from a defensive standpoint. And his versatility in his offense,” Blazers coach Terry Stotts said. “When you take him out of it, I think they do play a different style. Certainly Curry gets more involved, I think Klay gets more involved, because they need to. And so the focus or emphasis on those two guys probably becomes a little bit more.”In addition, Golden State center DeMarcus Cousins will be re-evaluated again in a week as he works back from a strained left quadriceps muscle sustained in Game 2 of the first round against the Clippers on April 15 — just his second career playoff game.Cousins has begun doing extensive on-court work such as running, shooting and agility moves, “but is still not ready for live action,” the Warriors said.ADVERTISEMENT Don’t miss out on the latest news and information. Duterte wants probe of SEA Games mess View commentslast_img read more

07
Nov
2019

Victorian women make history with championship

first_imgThe Victorian Women’s 27s team has created history by securing Victoria its first ever National Touch League championship.The dynamic outfit overcame a gutsy Hunter Hornets side 6-4 in the final to etch their place in the record books.This is the first time that the Women’s 27s category has been included as part of the NTL. The Victorians were rank outsiders coming into the new division but gained confidence and momentum with strong wins over Sydney Rebels and Sydney Scorpions on the opening day of play. Captain Suzy Barrett said the harmony amongst her teammates was a contributing factor to the triumph. “We’re really stoked, the girls have worked very, very hard and it’s a good reward,” Barrett said.  “We did a lot of fitness and we did a lot of basic teamwork and it paid off. We didn’t have any moves, we just went with intensity and teamwork and that was our motto the whole time.”Barrett made note of the difficult challenge her team had to meet to claim the title. “The Hornets are an awesome team,” she said. “They were the best team that we played all tournament. They moved us around hard, our middles were stuffed, and they were a nice bunch of girls too.”Rangy speedster Jennifer Galea was the standout for Victoria in the final, scoring four of her teams six touchdowns. Galea credited the win to “Ticker, dedication, fitness and fantastic teamwork”. Galea also had plenty of praised captain Suzy Barrett, coach Shauna Hammond and assistant coach Michael Carter for their leadership and dedication to the squad. “I could single out every single person in our team for something different,” she said. “I could name 101 things that each of them do spectacularly.” Touch Football Victoria State Operations Manager Nick Mooney said the Vic women’s victory was the culmination of a lot of work from Victorian Touch. “The players have done brilliantly as have the coaching staff,” Mooney said. “And a special mention goes out to Michael Lovett. Whilst he wasn’t directly involved in the team this year he has done a lot of work with that squad over the years so it’s a great day for Touch Football in Victoria and a great effort from the ladies.” Touch Football Victoria will now look to use their first success at national level as leverage to boost the game from grassroots level all the way through to Victoria’s newly created elite competition, the VT League. “I think it will give some people the impetus to play so numbers will increase,” Mooney said. “Also I think it will give the up-and-coming 19, 20 and 21-year-olds a bit belief that they can come to an NTL and win a championship.”In years to come teams from around the country will know to keep an eye on the Victorians. Galea said her team was confident of defending their championship.“We hope to come back next year and take it out again next year.” For further news and results see the NTL websitelast_img read more

07
Nov
2019

Touch Football partnership flourishes

first_imgTouch Football in Australia is going from strength to strength on the back of its partnership with the National Rugby League.  The alliance between Touch Football Australia and the NRL occurred in late 2013 and since then the profile of Touch Football has increased dramatically. So much so that a Mixed Touch Football All Stars series like that of the Rugby League will take place on Saturday.  The Indigenous Touch All Stars will take on the TFA All Stars at Suncorp Stadium in a two-match series on Saturday, with the latter to be played just prior to the kick-off of the Harvey Norman NRL All Stars fixture. A match will also be played on Friday afternoon to make it a three-match series. Events like Saturday, accompanied with high profile sponsors such as Harvey Norman, are giving the sport the exposure it needs. This exposure is turning into high participation levels and an increasing supporter base. Pathways are now there for talented men and women to turn their Touch Football skills into a career with the NRL.Touch Football requires agility, fitness and speed – all of which are important components of rugby league and NRL clubs are on the lookout for the next fleet-footed superstar.Four-time Touch Football World Cup winner and TFA All Stars representative, Kylie Hilder, says the partnership between the two codes has done wonders for the profile of Touch Football in Australia.  â€œI’ve been in the game a long time and it’s only been since the NRL has come on board with the alliance that Touch Football has just gone through the roof,” Hilder said. â€œI think people are just starting to realise that Touch Football is not just a game that people might play as a warm up or and off-season game to rugby league. â€œYou need to have skill and be an athlete to play Touch Football at a high level. â€œI really like the fact that the NRL clubs are starting to realise that this partnership is bringing more people to their game as well. Many rugby league players started their sporting journey in the sport of Touch Football. Both Australian international Scott Prince and New Zealand international Shaun Johnson started their careers stepping around defenders in Touch Football competitions. Prince, now retired from rugby league, has returned to Touch Football. A participant in the Indigenous All Stars Touch Football team last year, Prince is now a mentor for the 2016 team.He says the partnership has created opportunities for both men and women to create a career doing what they love. â€œIt’s massive. It raises the profile of Touch Football,” said Prince.  â€œThe NRL has some fantastic supporters and sponsors of it. It’s been great to see Harvey Norman jump on board with a Touch sponsorship throughout all the platforms. Through the national leagues, the World Cup and now the All Stars week. â€œI think even the fact that the number of pathways that this partnership creates is something special. Whether it’s through the women that move onto rugby league. The boys can push on from Touch and go into the rugby league. â€œIt’s an opportunity for players like me who have retired from rugby league who still think they can contribute without the full on conflict and training. That is what makes this partnership so perfect.”Related LinksNRL All Starslast_img read more

15
Oct
2019

Sausage Party Creators Say They Owe A Lot To The Animators

first_img Login/Register With: After “Sausage Party” debuted in theaters earlier this year, the Seth Rogen and Evan Goldberg project became the highest-grossing animated movie with an R rating of all time. Made on roughly a $19 million budget, the movie earned around $136 million internationally.In an exclusive clip below, (tied to today’s digital release of the film) Rogen and Goldberg admit that much of the credit should go to the animated team. Advertisement Twitter Facebook Advertisement LEAVE A REPLY Cancel replyLog in to leave a comment last_img read more

13
Oct
2019

Budget 2018 plays long game when it comes to boosting number of

first_imgOTTAWA – The Liberal government wants to see gender equality in Canadian sports — from the local arena to the Olympics — by 2035, a vision articulated in a federal budget aimed at increasing opportunities for women and girls.The long-term target comes with $30 million over three years to get the ball rolling towards that goal, including for data and research to figure out why fewer women and girls take part in sports or other physical activity than do men and boys.“Once we better understand why women and girls choose not to participate in sport, or move into the senior ranks of coaching or management of sport, we can then work to remove those barriers,” Jocelyn Sweet, a spokeswoman for the Department of Finance, wrote in an email Wednesday.The budget said the money would also support innovative practices to tackle the problem, as well as efforts by national sports organizations to promote a higher rate of participation of women and girls, both on the ice and behind the bench.Statistics Canada estimated in 2010 that about one-third of Canadian men regularly participated in sport, compared with just one-sixth of Canadian women.In a report released last fall, the House of Commons heritage committee recommended setting specific targets for getting more women and girls involved in sport.Allison Sandmeyer-Graves, CEO of the Canadian Association for the Advancement of Women and Sport and Physical Activity, called the funding a historic step that she suggested could finally provide the momentum necessary to change the numbers in a meaningful way.“The gap is just so stubborn,” said Sandmeyer-Graves, who warned against the conventional belief that it’s just the way things are.“I don’t think that we should be satisfied with the fact that girls and women participate and need less than men and are reaping the benefits of sport less than boys and men.”The details remain to be seen, but sports organizations are hoping it means help for their ongoing efforts to achieve a greater balance.Gord Grace, CEO of Ontario University Athletics, said he would welcome any support for recruiting and retaining more female athletes at a crucial age.“We know that a lot of females drop out of sports once they get out of high school or above the age of 17,” Grace said.There are about 10,000 student athletes that compete in the system, and less than half are female, he added — a statistic that is partly skewed by the fact that one of the biggest sports is football, which has no teams for women.Sandra Murray-MacDonell, CEO of the Canadian Collegiate Athletic Association, said her organization offers teams for men and women in all its sports, but is still fighting systemic barriers to getting female athletes into top coaching positions.The association has a female apprenticeship coaching program that is designed to get graduating college athletes into the coaching profession, she said — but while about 66 per cent do become coaches, they remain in assistant coaching positions or become head coaches at lower-level clubs, she added.Part of the problem, said Murray-MacDonell, is that the hiring practices at colleges ask for head coach experience, setting up a catch-22 that forces those women to build up their resumes elsewhere.“We’ll have to look at some of those barriers,” she said.Those barriers to girls can crop up right at the community level, added Sandmeyer-Graves.“In a lot of instances, it’s really hard for girls’ teams to get spaces to play, because the boys’ teams are really grandfathered in,” she said, meaning girls have to pay higher prices to get space and time at private recreational facilities.“That can almost be like a tax on being a girl in the system.”— Follow @smithjoanna on Twitterlast_img read more